Concept: Invisible Ink SMS
Appointment Reminders
They May Not Reply, But They'll Engage
Invisible Ink came to iMessage in 2016. It masks your message with a blurry wall of fuzz. Simply swipe over the text to reveal the hidden message.
Contextual Texting
I pitched this concept when I worked for a large, national optometry chain, but it went beyond their texting abilities. Using this feature to engage with optometry patients is more than a nod to outdated prescriptions, it actually forces engagement.
Plus, it’s way cooler
than a boring old text.