About
The unemployment rate hasn’t been this low in decades. Employers are offering more than ever to attract qualified talent. Higher pay, better benefits, actual flexibility. With this campaign, we encourage already employed people to think more about what they’re missing. Want to improve your situation? Apply to jobs now.
This campaign drives readers to landing pages via display ads. Multiple on-page CTAs allowed readers to search our job board.
Examples of the ad copy and imagery.
In This Job Market, You're Worth More Than You Know
Employers pay more for qualified talent in a tight labor market. Could you be making more money? Hint: Yes.
Not Getting What You Want from Work? Make a Change.
This piece is a little more urgent. It conjures up all that your current job doesn't offer.
